The members group for coaches

For the impact led coach who's sick of being told £10k upfront is the price of being taken seriously

Build a thriving fitness business through content that makes you stand out from the competition, great coaching and a community that people never want to leave.

Secure your place

£299/m  ·  No contract  ·  Just a 30 day notice period

The business mentors of this industry have forgotten about the people who built themYou.

Somewhere along the way, the mentors who taught this industry how to sell got so obsessed with their own freedom, they forgot to give a shit about yours. So now the message you hear everywhere is the same one. If you haven't got a huge wad of cash to hand over, you're not serious about your business.

That's not the standard this industry was built upon. Which has scarred the confidence of genuinely great coaches who just wanted the right help.

This isn't another mentorship that's going to tell you to send such a high volume of cold DM's that your eyes start to squint.

This isn't another mentorship that's going to ask you to 5x your price and charge PIF just to make the person who is telling you to do it look successful when next month, you're back at zero.

And, this certainly isn't another mentorship that's going to ask you to sell your house just to make an upfront investment you're stressed to make back.

This is a members group for coaches built by coaches who take genuine pride in retention through their coaching abilities to get results and use their skills, brand and message to acquire new clients in a way that doesn't feel sleazy.

We know because we fell for it too

We invested £36,000 in the first year of our behaviour change course, Built To Coach. It went nowhere. Not a slow return, not a disappointing one. Zero.

We'd already built 2 x multi-six figure MRR businesses before this with little input but we decided to opt for getting help on our new venture. A new set of eyes.

We're not work shy and I'm guessing, neither are you. We implemented everything that went against some of the things we believed that would work best.

We wanted to be open minded, just for the way that most mentors teach you to do things, fell flat on its face. No doubt, like it has for you.

That kind of money in year one of a business is not a small risk. We trusted it would pay off. It didn't.

Last year we invested £5,000 with someone that aligned to our values and way of working. The result? It returned 60 times that in six months.

Price does not reflect value. Impact reflects value. And it took us losing £36k to actually learn that.

Built For Coaches founder working
£36k
It went nowhere. Not a slow return, not a disappointing one. Zero.
£5k
Invested with someone that aligned to our values and way of working.
60×
It returned 60 times that in six months.

You care about being a great coach. That's not the problem anymore.

Everything we build runs through three values.

F*ck around and find out
Be sound
Work hard

That's not a slogan for the wall, it's the framework every decision goes through, ours and yours.

The industry feels harder than ever right now. And when everyone who's promised to help you in the past has failed to deliver, it's easy to start feeling like you're on your own with this.

You want the best for your clients. So do we. But wanting it isn't enough anymore. Being good at coaching isn't enough anymore. You need the business underneath it to actually hold your weight.

Most high-ticket mentorships are group programs. The majority of them tell you to…

  • Follow the sales script and emotionally manipulate people into buying
  • Lock you into long contracts and threaten court proceedings if not adhered to
  • "Get resourceful" for the huge 5-figure investment
  • Focus on quick wins Vs building a sustainable foundations based business

While you struggle and watch the mentor buy yet another Ferrari on Instagram who you haven't seen inside of the programme since you joined.

And you're left still wondering what the f*ck you should be doing.

You deserve real help without it costing a house deposit

No doubt you've already tried…

  • Following the sales scripts
  • Used the proven strategies
  • Used the DFY assets
  • Posted the templates
  • Attended the events

…Not the "private days" though, you weren't good enough for that because of your income level. Boke.

So that's why we created the members group at Built For Coaches. For less than the cost of one client a month, not a five figure buy in. Not because we want to line our pockets off coaches who are already stretched. Because we want to see you win.

Throughout this process you'll learn how to…

01

Build Your Foundations

  • Get clear on your personal brand so people know why you're different
  • Know your niche inside and out to attract your aligned clients
  • Implement proactive retention strategies to immediately reduce churn
  • Build a coaching process rooted in behaviour change and psychology
02

Create Your Ecosystem

  • Learn how to maximise short form content to attract dream clients
  • Create systems that link between short form + long form content and email
  • Build a message so sharp people choose you instead of chasing them
  • Establish offers that increase entry points into your business
03

Sell Without Being Sleazy

  • Pre-selling prospects through your ecosystem so sales feel effortless
  • Offer architecture to move people through a sales & upsell process
  • Automated referral processes to attract buyers from people who trust you
04

Deliver World Class Coaching

  • Learn how to make clients ghosting you a thing of the past
  • Client contracting to create a safe coaching relationship
  • Milestone planning so clients actually get results
  • Build a coaching process clients adhere to consistently
05

Support

  • Weekly group calls that rotate between business and coaching support
  • Weekly check-in feedback (starts after your first 30 days of implementation)
  • Community of aligned coaches who care about coaching
  • A 12 month business roadmap so you never get lost
365

From day 1 to day 365

From day 1 to day 365, there is a structure for you to follow and implement so you know exactly what to focus on at any given time. All micro-education based so you can kiss goodbye to 2 hour long, live call recordings to find what you need.

You don't move on until you have the foundations in place, everything is locked so you don't get overwhelmed or try and rush ahead to fix a million things at once.

You'll spend approximately 2 hours learning each week and the rest, you'll be implementing to build your impact-led business.

What you won't get from us…

  • Fake scarcity
  • Ask you to PIF
  • Harrass you with cold DM's
  • No contracts (just a 30 days notice)

You'll access 4 coaches who actually give a shit about coaching and building businesses properly.

Why we built this

One mission. To change the way this industry operates. For good.

Because anyone who invests in coaching, yours or ours, deserves to actually get the result they were promised. And that only happens when quality businesses are run by quality coaches. That's the whole point.

This already works

Jack increased his revenue by 150% in 7 months. Ino grew from 55 to 79 clients with 0% churn. Soraya is fully booked with a waiting list. None of them have huge followings, big ad budgets, or a team sending hundreds of cold DMs a day. What they have is the same structure you're about to get access to.

Amy Riley — record month in business, £12.3k
Christian Alexander — £18.9k cash collected in 8 weeks
Mark Raeside client result
Dannielle Donnelly client result
Connor Sleeman client result
Sarah Holland client result
Just a reminder

This is the full operating system underneath a coaching business that lasts

Built around what we call the R&R Generator. Revenue and Retention. You need both or the whole thing collapses under its own weight.

On the coaching side

You'll build a delivery process rooted in psychology and behaviour change, so clients aren't just handed macros and a training plan and left to figure out adherence alone. You'll learn how to catch churn before it happens, re-engage clients who've gone quiet, and build the kind of community people don't want to leave.

On the business side

You'll build the three things that actually make a coaching business stand out. Clear positioning, so people understand instantly why you're the right coach for them instead of comparing you on price. An aligned offer that shows the real depth of your work, not just another 12 week plan. And a trust building system that turns your content and your results into demand, without you needing to become louder or faker.

Plus an addud bonus…

ArchieOS

ArchieOS, our AI operating system built to support coaching, content, sales, and delivery. It'll rewrite content in your voice, build lead magnets and email sequences, turn your sales and coaching calls into content ideas, give you instant feedback on coaching and sales calls so you know where to improve, Instagram story sequences to nurture and sell to existing and new followers, and keep your pipeline organised so you're not carrying it all in your head.

A system like this would normally carry a £3000 set-up fee and an average recurring payment of £500/m. We're giving it to you as a bonus when you sign up, completely free of charge as long as you're a client.

Normally

£3,000 setup

£500/m recurring

Free while you're a client

Every week for 12 months you'll know exactly what to focus on to build capacity and scale business objectives on top of one another. Plus weekly calls rotated between business and coaching, so you're never just watching content and hoping you understood it right.

This isn't for you if…
  • You want us to do the work for you
  • You aren't willing to implement what you learn
  • You're not ok with getting uncomfortable
  • You're looking for a magic wand
  • You're not open to building systems
  • You can't manage your own schedule
  • You're not sound
This is for you if…
  • You align to our message and values about coaching
  • You've invested before but didn't gel with their methods
  • You've never invested before and you want to do things right
  • You want to be a better coach, not just make more money
  • You want to build your business properly
  • You want to build stable monthly income
  • You work hard (this is a non-negotiable)

Founding member offer

£299/m

£299/m. No contract. Just a 30 day notice period, because we'd rather earn your membership every month than lock you into it.

And we're throwing in ArchieOS as an added bonus that instantly saves you thousands.

Secure your place

What you need to ask yourself…

"Am I willing to spend 2 hours per week learning how to grow my business?"

Because realistically, you only need 1-1.5 clients to cover the cost.

Buy now to secure your bonuses. We launch in September 21st and your next payment won't be due until mid-October.

The industry needs more coaches like you. Not louder. Not faker. Clearer, more structured, and finally backed by a business that shows what you're actually capable of.

Secure your place